Tracie Maffei is a 10+ year veteran of Google and a proud Mom. She currently leads the West Coast Retail team, working with retailers to educate, consult and build integrated digital partnerships. She is responsible for helping retailers grow their business by better understanding consumer behavior, industry trends and emerging opportunities in the digital space while aligning Google solutions to customer challenges.
During her tenure at Google, Tracie has met with many of Google’s top retail partners across different categories and business models (online only, multichannel, bricks only, manufacturers) to discuss their business challenges and share ideas on how to be more successful in today’s media landscape. Her vantage point has given her a unique perspective and understanding of what companies are doing well or not doing – in order to take advantage of the web.
Prior to joining Google in 2006, Tracie was VP, Director of Sales for Susquehanna Media group. Tracie holds a Bachelor of Science degree in Broadcast Journalism from California Polytechnic University, San Luis Obispo. Tracie is an active yogi, is married to the love of her life and lives in Hermosa Beach, California with their two kids, funny and talented kiddos. She is proud to be a mentor for others and believes that the journey can be equally as (if not more) important as the destination.
Morning Jam Session
Tuesday, September 26, 2017
As the CGA Strategic Conference continues to explore the disruptive changes occurring within our industry, we also need to consider the innovative approaches being developed outside the traditional grocery sector. This morning’s session is designed to challenge your thinking about established practices and inspire you to formulate new ideas on connectivity and collaboration with your business partners.
Always-on, voice-activated shopping, meal kit solutions, micro partnerships and societal movements surrounding the latest food ideals, all present new avenues of competition, but also opportunities for traditional retailers. How should brands and retailers lean-in to these disruptions to build a sustainable business where technology is demanded but ever-changing? How do you inspire employees, business partners and all points in-between to work in concert and create a harmonious customer experience? How do you adopt entrepreneurial approaches that are authentic and engaging to your fans?
This thought-provoking, TED-style session will capture the spirit of three uncommon voices to challenge your thinking about our industry and where things are headed. Their presentations will highlight novel approaches and provide new context which will influence your thinking and spur dialogue during your conference business meetings.
