Laurie Rains is Group Vice President in Nielsen’s Retail Consumer and Shopper Analytics’ Practice area. In this role, she oversees a team of consumer experts who support our retailer partners with deep insights about their shoppers and their competitive environment. Prior to this role, Laurie was a member of Nielsen’s Retail Consulting and Analytics group where she provided retailers with data-driven insights and consultative services to solve a variety of business issues. Laurie also spent 15 years servicing East Coast retailers across all channels of trade. As a leader of 20+ Retail Services individuals, she developed and implemented plans to secure cooperation with retailers and established Nielsen data, products and services as the preferred source of business insights.
Laurie is a frequent industry speaker, including NACS, NACDS, NGA, FMI and PLMA conferences and retail and manufacturer clients covering topics such as Digitally Engaged Shoppers, Leveraging Data to Understand your Shoppers, Retail Channel Trends and Driving Growth in a Slow Growth Market.
Laurie earned a BA in Economics from Tulane University and an MBA in Finance from the Leonard Stern School of Business at New York University.
Keynote Luncheon
Tuesday, September 26, 2017
Right Product, Right Time, Right Place
With 100 billion dollars in grocery sales expected to move online in the coming years grocery retailing is at a digital tipping point, where every aspect of the shopper’s journey will soon be influenced by digital, and increasingly enabled by digital platforms. Today’s grocery retailers and manufacturers must evolve together to win in this new environment.
Join this session to learn about the unique preferences of your California consumers and how a sharp focus on health and wellness, transparency and personalization can help set you apart from your competitors and increase sales. Understand how a strong omnichannel strategy paired with the unique products your consumers are looking for will ensure you are delivering the right product at the right time in the right place.
