International Lighthouse Group, Inc. Is a retail consulting firm specializing in loss prevention, security and safety best practice implementation. Bill Alford is president and founder of ILH Group and has the designation of LPC (Loss Prevention Certified) and is a lifetime member of the Loss Prevention Foundation. Bill has over 30 years of experience in the supermarket industry. Much of his early career was spent developing loss prevention programs for companies such as Bi-Lo, Harris Teeter and Kash n’ Karry Supermarkets. For the past 17 years, Bill and ILH Group has specialized in helping supermarket operators and owners enhance profits by reducing the opportunity for losses and waste and improving operational processes.
As the president of ILH group, Bill served as the Loss Prevention Consultant to the Food Marketing Institute (FMI) and works with many other retail trade groups such as National Grocers Association (NGA) and the Canadian Federation of Independent Grocers (CFIG).
In addition to the supermarket industry, Bill’s expertise extends to many other retail sectors with a focus on franchise owner support and profit enhancement. Bill has appeared as a featured speaker at numerous trade industry conferences in the US, Canada, Mexico and China and has been published in regional and national retail trade journals and LP industry related magazines.
Loss Prevention Executive Summit
Tuesday, September 26, 2017
Managing the Media in Crisis Situations
When an incident occurs that is deemed “newsworthy” by the media, the incident can become a crisis even if the original incident was handled correctly.
Your business and reputation can be negatively affected by adverse or unfavorable media exposure! Some companies are fortunate enough to have a person with expertise to handle these type of media situations. However, most small business owners are left to fend for themselves…sometimes with disastrous results.
“Managing the Media in Crisis Situations” will provide you with real world strategies in how to deal with the media by reviewing the Basic Assumptions to follow when dealing with reporters.
Having a strategy and being prepared will go a long way in letting your customers know your side of the story and keeping your reputation intact. (Choosing to say nothing is also a strategy….not a good one, but still a strategy!)
Actual news footage of crisis incidents and the “behind the scenes” strategizing by companies will be shared with the participants. This will provide a very clear overview on what to do during such inevitable situations…and what NOT to do!
