Andrew Mandzy leads Nielsen’s Health & Wellness Growth & Strategy Team, which focuses on understanding and answering the most critical health & wellness related questions across Nielsen’s vast portfolio of clients in Retail, Food, OTC, Pharma, Personal Care, and Healthcare. He’s been on several stages, including NACDS, the Path to Purchase Expo, CHPA’s Annual Executive Conference, the FMI H&W Council, the Global Food Forums Protein Summit, the Organic Produce Summit, ECRM’s Efficient Planning Session and has been featured in Bloomberg, Chain Drug Review, Progressive Grocer, Grocery Headquarters, Food Business News, Food Navigator, Fortune and Convenience Store Decisions.
Andrew is a dual graduate of Rutgers University in New Jersey. He has both a BS in Mechanical Engineering and an MBA in Marketing. Though working as an engineer for the first three years of his career, Andrew has been in the marketing and consumer analytics space ever since.
Andrew’s expertise in consumer insights has led to opportunities to work on several advisory boards, including the Rutgers University MBA Market Research board, and for Ground Signal, an innovative geolocation consumer analytics company that is part of Nielsen’s connected partner program.
Andrew has been with Nielsen for over ten years and currently lives in Weehawken, New Jersey.
Whiteboard Sessions
Monday, September 25, 2017
Health & Wellness: What’s Trending and What’s Next
Health and wellness continue to evolve in meaning and product selection. How does your store bring health and wellness to life, and are you providing sourcing/ingredient transparency?
Nielsen expert, Andrew Mandzy will share up to date information on the largest, fastest growing, and declining health and wellness product claims on items specific to California. Then Andrew will facilitate a discussion to engage both retailers and manufacturers regarding the impact of and ways to take advantage of these trends in store. What does health & wellness mean in your store? How are you reacting to the desire for transparency in your merchandising decisions? Do you offer private label options that meet key health & wellness needs? Who are you competing with, and how can you win full baskets.
Keynote Luncheon
Tuesday, September 26, 2017
Right Product, Right Time, Right Place
With 100 billion dollars in grocery sales expected to move online in the coming years grocery retailing is at a digital tipping point, where every aspect of the shopper’s journey will soon be influenced by digital, and increasingly enabled by digital platforms. Today’s grocery retailers and manufacturers must evolve together to win in this new environment.
Join this session to learn about the unique preferences of your California consumers and how a sharp focus on health and wellness, transparency and personalization can help set you apart from your competitors and increase sales. Understand how a strong omnichannel strategy paired with the unique products your consumers are looking for will ensure you are delivering the right product at the right time in the right place.
